NOORAH
MASCOT / BRAND IDENTITYA characterwith a story.
NOORAH is a playful mascot identity created to give a brand a recognizable personality, visual voice and emotional connection.
More thana mascot.
NOORAH was developed as a character that could become the recognizable face of a brand.
The identity combines expressive illustration, personality and a flexible visual system that can live across different brand touchpoints.
A mark withpersonality.
The NOORAH mark extends the character's personality into a simple and memorable brand signature.
Finding theright mood.
A playful but refined visual direction shaped the character, typography, photography and overall brand atmosphere.
Type that feelsalive.
Character meetsthe real world.
Photography gives NOORAH a physical presence and creates a visual world around the character.
Designed tomove.
One character.Many stories.
The identity is designed to remain recognizable while adapting naturally to different types of content.
Built forattention.
Social templates create a consistent visual rhythm while allowing the mascot to remain the central personality.
Recognizableat a glance.
From screento object.
The character becomes tangible through merchandise, creating another layer of brand recognition and emotional connection.
“A memorable brandshould feel human.”
NOORAH turns identity into personality — creating something people can recognize, remember and connect with.
A completecontent world.
NOORAH extends naturally into digital content, creating a recognizable ecosystem across every platform.
Playfulby design.
Mascot Design · Brand Identity · Content Direction